Why Lifestyle Businesses Beat Startups For Freedom

Millions of people around the world dream of being able to earn a living doing what they love. They’d like to start their own business but aren’t sure where to start. A lifestyle business offers you the chance to escape the 9 to 5 and be financially independent, as its whole purpose is to provide its owner with a better quality of life and freedom.

Instead of continuing to pursue the more ‘traditional’ route of employment or start-up, I started a lifestyle business. I redesigned redundancy, my life and my vocation. My lifestyle business involves a combination of content writing, affiliate marketing and other digital skills, which gives me a flexible lifestyle and the ability to travel and work.

So How Do I Start A Lifestyle Business?

All you really need is an internet connection and a laptop or other device. This allows you to work from wherever you want and for as little or as long as you want.

If you don’t want to work set hours, or even days, you can start your own lifestyle business. You can start your lifestyle business with very little capital and be earning enough to live off relatively quickly. If of course you dedicate the same focus, commitment and work ethic to your lifestyle business as you would anything else.

So What Does Lifestyle Business Mean?

The concept is simple. In a lifestyle business you have the freedom to do all the things you want, when you want. Whether that’s spending more time with your children or being able to travel the world and sustain yourself. Lifestyle entrepreneurs can easily work from home or on the road while traveling.

And in terms of the work that you choose to do, the possibilities are endless. Just about any hobby, passion, talent or interest can be turned into a lifestyle business with a bit of creative thinking. In my case, it’s through affiliate marketing. But, like any other business venture it takes focus, commitment and hard work.

The daily grind of the 9 to 5 is an endemic part of the culture in so many societies. Spending decades of your precious life towing the corporate line, climbing the ladder whilst shackled to your desk pretending to care about building somebody else’s dreams or the life that society dictated you should lead.

A lifestyle business doesn’t have to mean low income

As you grow in your niche, the work you do will become easier to find. You will learn from experience too, so could soon be earning a better income for even less work than you do to start with.

When I graduated from university, the traditional job market had little to offer me. My ambition to both work in the highly competitive publishing world and travel as much as possible made getting my dream job unlikely. What I wanted was the freedom to pursue interesting ventures, to control my path and future and be able to travel and earn at the same time. But I didn’t know how to get there. And, in the late 90s, digital business as we know it today just didn’t exist.

Instead of searching for a non-existent job which would tick all these boxes I’ve created one for myself, which to me is the definition of freedom. I’ve finally found what I was looking for, give or take 20 years as an employee.

A lifestyle business is objective, personal, bespoke

…cultivated and designed from the feet up by YOU. You are your brand and the brand IS your lifestyle business.

You’ll have the freedom to work on the projects you want to work on, however niche or varied. Your passions and interests can be monetized as part of a lifestyle business. Or, you can leverage the time/headspace/opportunity to focus on those hobbies/passions/talents when you’re not working in your lifestyle business. In a lifestyle business, you are your brand.

Having said that, you don’t have to create a business from your hobbies/passions/talents. You can set up a lifestyle business with other skills but leverage the time/headspace/opportunity to focus on those hobbies/passions/talents when you’re not working on your business.

The most important question to ask yourself what you want from your business, but what lifestyle do you want. There is no right or wrong. If you want to grow to the point where you need employees, offices and other infrastructure, create a start-up business. If you seek better quality of life and freedom, create a lifestyle business.

But one thing I am absolutely convinced of is that if you want to live the life you choose, a lifestyle business is the best option. In my case, I’ve learnt that I can sustain my lifestyle through work which is reflective of my values, my mission, my purpose in life, what I believe I am here to do.




I'm Katherine Bennett. I live in a self-built tiny home with my husband and our Afghani rescue dog when we’re not travelling in our campervan.

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Katherine Bennett

Katherine Bennett

I'm Katherine Bennett. I live in a self-built tiny home with my husband and our Afghani rescue dog when we’re not travelling in our campervan.

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